Our tiles are decorated entirely by skilled craftspeople in the UK, in the Staffordshire Potteries, the traditional British home for ceramic manufacturing.

There's a long tradition of innovation in the Potteries; Wedgwood, Spode, and many, many others have pioneered new techniques and designs in the area. We're proud to be part of that tradition and bring AI's spin on it.

Our work with our manufacturing partners was even featured on BBC Midlands Today in September 2024.