Oct. 24, 2024: The Spectator: “Meet the founders of a company in Stoke-on-Trent using AI technology to mass-produce uncannily authentic Delftware tiles”

We're honored to be featured in The Spectator's issue, where journalist Lara Prendergast explores how our AI technology is creating "uncannily authentic Delftware tiles" and potentially heralding a revival of decorative beauty.

In the article, Prendergast describes her first encounter with our tiles:

"In front of me is what appears to be an authentic Delft tile. The surface of the tile is mottled, and painted on to it is a picture of a man. The blue tones blur and fade into the edges. Delicate brush strokes are visible if you peer closely. It looks as though it were made many years ago. Except it wasn't. It was designed this morning by artificial intelligence and created in a small factory near Stoke-on-Trent, using some of the most advanced printing technology available."

This perfectly captures what we're striving to achieve - the authentic character of traditional Delftware made accessible through modern technology. Our Chief Art Officer (Jack Marsh) was even interviewed on The Spectator's podcast.