Sept. 12, 2024: BBC Midlands Today: AI is shaking up the Potteries.

With our tile supplier in Stoke-on-Trent, one of our co-founders Adam Davies sat down for a interview and factory tour with BBC Midlands Today. The segment aired on TV on Thursday, September 12.

We went through the whole process — from prompting on our website to transferring and firing the designs — and discussed the implications AI could pose to design. Staffordshire is the traditional heart of the English ceramics industry, so it was great to speak about that legacy specifically.